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![313LOGO.png](https://static.wixstatic.com/media/3ae1cd_501ae48da9b74dd2b2f22f2eace6a9f5~mv2.png/v1/fill/w_120,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/313LOGO.png)
northwest dermatology
group
Guru Team 313 provided crisis communications support to NWDG, the victim of cyber hacking.
A former employee posted insensitive racial comments resulting in threatening phones calls, negative patient responses, adverse reactions in the community and on social media. Guru Team 313 developed and implemented a PR and emergency crisis management strategy to handle the crisis, safeguard against further attacks, expose the actions of the organization’s adversary, and rebuild trust with customers while lifting morale among the company’s employees and partners.
Project Type
Crisis Communications
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Work
Social Media, Media Relations
Crisis Management, Process Managment
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